2012年12月22日

谷歌年度关键字搜索报告2012。Google Zeitgeist 2012

谷歌 2012 年年度关键字搜寻报告终于出炉了。

Recently, Google have launched their annual keyword search report -- Zeitgeist 2012. Please refer below guidelines to view the report:
1. There are 2 type of data : 
a) Trending search : Search queries with the highest amount of traffic over a sustained period in 2012 as compared to 2011
b) Most searched : Search queries with the largest volume of searches
2. Data base on regional : 
a) Around the world
b) The countries (solely)
3. Categories : "People", "Athletes", "TV Shows", "Events", "Features Films", "Airlines", etc.

Kate Middleton (Credit)

全球年度十大关键字 。Around The World - Top 10 Most Trending Searches:
1. Whitney Houston
2. Gangnam Style
3. Hurricane Sandy
4. iPad 3
5. Diablo 3 -  An action role playing video games.
6. Kate Middleton
7. Olympics 2012
8. Amanda Todd
9. Michael Clarke Duncan - An American actor who death on September this year due to heart attack.
10. BBB12 - (Big Brother Brasil 12) is a TV Shows
在十大关键字里,“人名”占据了4个位置,包括了一代歌姬 Whitney Houston,英国王妃 Kate Middleton,和美国电影演员 Michael Clarke Duncan,都是名人,演艺圈的人。其中你可以看见一个比较特别的名字 -- Amanda Todd,她不是名人也不是明星,她是一个网络暴力的受害者。今年十月她自杀身亡,她在死前把自己被敲诈,欺负,殴打的经历制成视频上载至 YouTube,因而得到国际媒体的关注。警惕爱网上聊天的年轻人,不要轻易受人蒙骗,促成大错。

By referring to above ranking, number 5, 8, 9, 10 are strange to me. However, I think we shall explore for number 8 (Amanda Todd) indeed, as Amanda Todd was not a celebrity, but a 16 year old girl who committed to suicide on October 2012. Her death have gotten international media attention by the video she posted on YouTube prior to her death. She used flash cards to express her experience of being blackmailed, bullied, and physically assaulted. 

Young girls especially those like to video chat, meet stranger via social net world etc. should view this video as a lesson. You can read Wikipedia for full story.


马来西亚年度十大关键字 。Malaysia - Top 10 Most Trending Searches:
1. SAPS - Sistem Analisis Peperiksaan Sekolah NKRA.
2. Gangnam Style
3. 9GAG - An image-based social media website which user-uploaded, comical images dubbed "Fun".
4. Proton Preve
5.  Zalora - An online shopping shoes and fashion.
6. Zerg Rush - An "game" done by Google team, where a bunch of O zerg tries to attack and destroy the search results, and you must defend them by clicking on the enemies, you can ignore it by click the "clear" button on the same page.
7. Rotikaya - A Malay blog about celebrities gossip.
8. Adam Dan Hawa - Malay Drama.
9. SPLG - Sistem Pengurusan Latihan Guru
10. Bersih 3.0
在十大的关键字里,“有关网络”总占6个位置,其中包括了政府建立的网页,谷歌团队设计的小游戏,网购和部落格,可见网络在马来西亚愈见普遍。

Internet is playing an important role for Malaysian, as 6 out of 10 are found website/internet related, such as 1, 3, 5, 6, 8, 9. 

In fact, SAPS also known as Sistem Analisis Peperiksaan Sekolah NKRA, which is a website by Ministry of Education (MOE). Teachers have to key in students's results into the database; parents are able to track their son/daughter's result through it. Please read here to know more.

SPLG also known as Sistem Pengurusan Latihan Guru, it's a website by Ministry of Education (MOE) too. The purpose of SPLG is to gather government education personnel's expertise, in order for MOE to plan for training or strengthen program in future. Please read here to know more.

韩国阿叔级歌手 -- PSY 的凭骑马舞一时风头无两。 Credit

马来西亚关键字搜寻的类别还包括了。Categories of Malaysia's searching : 
  • People - Trending : Whitney Houston
  • Songs - Trending : Oppa Gangnam Style - PSY
  • TV Shows - Most searched : Upin and Ipin
  • Athletes - Most searched : Lee Chong Wei 
  • Sports Teams - Most searched : Arsenal
  • What is...? - Trending : What is Gangnam (Again?)
  • Travel Destinations - Most searched : Legoland Malaysia
  • Image Searches - Trending : Morning
  • Foods & Drinks - Trending : Coffee
  • Fashion Labels - Trending : Coach
  • Smartphones - Trending : Samsung Galaxy S3
  • Car models - Trending : Nissan Almera
  • Blogs - Most searched : Beautifulnara
Please click here for more.

Legoland Malaysia (Credit)

至于“旅游目的地”这个类别和去年有很大的差别。可能是因为去年的是“Fastest-rising”,今年是“Most Searched”。Surprisingly, the result of "Travel Destination" is totally difference for year of 2011 (Fastest-rising) and 2012 (Most Searched). The result depict Malaysian's most favorite and welcomed travel locations: 
1. Legoland Malaysia
2. Sunway Lagoon
3. Langkawi
4. Cameron Highland
5. Universal Studios Singapore
6. Kuala Lumpur
7. Genting Highland
8. Singapore
9. Penang
10. Melaka

For details report, please visit:Google zeitgeist 2012 - Search Trend

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